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Friday, 31 August 2018

The Truth

In conclusion, most businesses have a lot of potential. The problem
they face is not able to identify the true value they can give to the
client. Once they identify that and make it known to the client, they
will have better chance in making more money. If you are in this
situation right now, see if you can change the way you see your

Be warn though, when making promises, never make it too exaggerated.
Doing that will tarnish your reputation in business and once its gone,
its gone for good. Rule of thumb will be, 'Exceed expectation'.

As a social media specialist, Roderick Low strive to define and
deliver user and community needs, business goals, and web technology
to craft and deliver long term successful social media programs for

His informative blog teaches marketers and small business owners how
to take advantage of the new media to connect, engage and interact
with their target audience.


A toll free service can have multiple benefits for your business.
While the numbers are useful for helping your customers and prospects
effectively communicate with your business, they also help to improve
multiple functions within your company. Toll free numbers almost
instantly improve your company's image and they put you in a better
position to ensure you meet your customer's needs as quickly and
efficiently as possible.
A toll free service will help improve your business by having a
positive impact on your:

Customer Service Function

Implementing a tool free service into your business will improve your
ability to effectively serve your customers. The most obvious benefit
is that it provides a way for customers to contact your company. Your
customers will know where to call and will have the reassurance that
if they have any issues with your company, your products or services,
that they can connect with you to resolve their issues. It also helps
your company build credibility and proves that you take your
customers, their questions and concerns seriously.

Much of a company's success can be attributed to having a free means
for customers to contact them. This is also a considerable business
advantage if competitors do not offer a toll free service. The more
available companies can be to their clients, the more likely they will
be to succeed.

Technical Support Function

Offering a means to contact you for technical support issues or
questions is important. Often time's customers have questions or want
a deeper understanding of how to effectively utilize your services.
Therefore, toll free phone numbers are especially effective and
necessary for companies that base much of their business on technical
products that require a large technical assistance or customer follow

Sales Function

Toll free numbers are very important for the sales department. Since
many sales happen over the phone, a toll free phone number is a great
cost free way for your customers to order products or set up services
from your company. If a customer cannot reach the sales department
when they are ready to make a purchase, then you could lose a good
portion of potential sales.
Marketing Function


On The Move

Your employees are your biggest asset and you should allow them to perform to their maximum potential wherever they may be. You should seriously consider virtual private networks to give them the communications environment they need to support your business. VPN's are the way ahead and you risk being left for dead if you are slow to take advantage of these secure access points.

One Contact Point

Our customers appreciate the ability to contact their support staff whatever the time of day. There can be nothing messier than having a myriad of contact numbers that nobody answers. Why not upgrade your company's phone technology to allow every employee to be reachable on a single number. When we miss calls we miss opportunities and open up possibilities to our competitors. These days it is easy to combine phone numbers, faxes, emails and voicemail to one inbox medium.

Customer Communications

Enhance your employees' response quality by streamlining your network phone system in sync to the customers' information records. CRM's or customer relationship management solution is a way in which we can view a customer's relevant details when they call us. The database will pop up a window with all relevant history when the customer calls. This allows us to be on the ball without any wasteful delays when an important client rings up.

Travel Time Reduction

If travelling means our employee's are unable to use their time efficiently we need to look at ways in which we can address this issue. By installing an efficient network system we can allow a viable video system that will reduce the need for travelling offsite for important meetings when time is tight.

A proper communication system is very essential in a company, so that all the departments are properly connected and there are no communication gaps. If you run a small business, it is important to install small business telephone systems.
In conclusion any successful business requires commitment ,patience,sacrifice and maximum utilization of any available time in order to maximize our profit.When carrying out all these operations competition and all external forces should be put into consideration to ensure the business thrives.Our customers are the basic entities which we should always put their priorities first before the advantages and benefit of the business itself.This is because they determine the survival,operation and the life of the entire plant.Once we have done all this we shall have placed our business in a better position to outshine other competitors.From this analysis we shall be optimistic that our business entity shall run effectively and efficiently because we have put into consideration all the necessary requirements to operate our business .For instance the government requirements like taxation,legal entities,appropriate opening of the business,required time of closure,waste disposal,appropriate climatic effect considerations all need to be adhered to and this will ensure our business thrives effectively..


Think of business English as an additional tool in your business arsenal, the same way your three-piece suit helps you appear professional. Good business English skills paint a picture of your professional abilities and makes it easier for your contemporaries to warm up to you.

Write Emails Formally

To get used to writing formal emails, try writing all your emails in a professional manner, even those not directly related to your work. It's not that large a departure from regular writing anyway - just avoid colloquialisms, repeat important points and structure your emails to read well. Don't forget to proofread by using a software for grammar correction - it helps tremendously.

Taking Business English Courses

Finding information about business English has never been as easy as it is now. There are plenty of free online courses that you can go through at your own pace. Should you require lessons that are a bit more comprehensive, you can enroll in an online correspondence course or a weekend seminar in your area - both of which are usually readily available.

Model The Pros

Is there anyone in your organization that is particularly good at communicating personally? Model that person. Go over emails and reports they create, looking intently at how they structure their writing. Watch them during meetings to see how they interact. If you can, invite them to dinner and pick their mind, asking for advice for your own skills development.

These days you need to ensure that your business can compete with the best of them. In an increasingly competitive world there are more and more failures on a daily basis. Most of these are due to the fact that they fell behind when it comes to best practices and technology. If you are part of a business that is finding it hard to keep up with the competition, maybe you should read this article and take note of the contents.

The Fast and The Furious

It is a dog eat dog world out there in the world of small businesses and you need to take stock of your current technology if you are serious about being taken serious! Smaller businesses have limited resources and really need to improve their efficiency rate if they are to survive. As well as investing in technology, here are some invaluable tips that may help your business to stay ahead of the pack.


Nobody enjoys being kept in the dark and why should you put your employees at a disadvantage when it comes to information access. By installing a secure and reliable network you can ensure that your workers are able to stay in touch with the possible business changes smoothly. If your network is slow or unsecure you are letting the floodgates open to certain failure and compromise.


Whilst the economic outlook still remains uncertain it is precisely now in the cycle that businesses must plan their future and their finances so they do not get left behind as the environment improves. So what action should a business be taking now in order to stay ahead?

Align the business behind solid strategic objectives - Strategy is not about doing more of the same and hoping for a better outcome. You need a clear vision for the future which must be well communicated and driven through to the front line. Review your business plan and ensure it still reflects key aims. Put risk management at the heart of the business by identifying and taking action against risk so better decisions can be made.

Monitor the external environment - You cannot change it but you can work with it. Know your marketplace inside out, keep well informed as to competitors' strategy, do your research and differentiate. Be regulation aware in terms of both that directly impacting your industry and schemes available to make your life easier.

Focus on cash management - "Turnover is vanity, profit is sanity but cash is king." Ensure working capital is working for you. Every business is currently being pushed to its limits as suppliers press to be paid immediately and debtors take longer to settle. Stick to your set repayment terms and chase what is due to you. As the economy starts to recover there will be even greater pressure to increase working capital to meet demand. Target sustainable cash development and a diversified client base to maintain it.

Monitor key drivers specific to your business - maintain quality management information so drivers can be clearly understood. Sophisticated IT systems do not necessarily guarantee this insight. Focus on what information is gathered, the way it is gathered and how it is processed, presented and used. Drivers will likely be a variant of sales, costs or working capital and differ between close competitors or even parts of the same business e.g. a prime geographic location may be key to one retailer/division but not to another.

Forecast and re-forecast - a scientific approach to the future will enable you to be more pro-active in pursuing opportunities that will generate cash. Revisit forecasts as new data becomes available or in response to external forces. Also frequently review the level of detail contained in forecasts to ensure they remain fit for purpose. Review borrowing requirements and if you are likely to need additional finance or covenant compliance is tight then contact financiers early. Use forecasts to consider restructuring borrowing to improve risk and cost.

Drive efficiencies - make effective use of resources, cut out unnecessary processes and do more with less. Develop a clear understanding about what is a sustainable level of cost efficiencies in the medium term and implement these. Be selective on capital spend but not to the detriment of the business and seek value for money and negotiate. Achieve greater profit from the cost base by driving savings direct to the bottom line or by redeploying resources to more profitable activities.

Review staff levels particularly if cuts have been made. If necessary, and affordable, get essential talent in early before the best go elsewhere. Consider outsourcing and other flexible options to keep your fixed cost base low but only if this logistically works for you and quality is maintained/ improved at a fair price.

Get your name out there but before you do ensure you know exactly who your prospective customers are. Marketing may have taken a back seat over the past year but you should now be considering training staff in this regard and planning fresh routes to market. Management should also seek out and explore new networking opportunities. If your business spans the nation/globe remember the timing of the recovery and therefore market response will differ between locations.

Build and maintain relationships whether this be with your banker, accountant, suppliers or clients. Remember it is more cost efficient to retain a loyal client than to constantly chase new ones, particularly in an environment of spending cuts and increased taxes, so look after the clients you already have.

If you understand how your business is faring today you can assess prospects for when the market returns and plan your steps to achieve realistic goals.

Thank-you notes and gifts

Showing clients your appreciation could be an excellent way to start new business,
too! Once you get those feedbacks from your clients, it's time to send the results
back along with a nice, hand-written thank-you note.

Your client's time is worth every single second you can invest on this technique, and
if you get it right, you may end up doing it every six months to burst your sales with
new existing challenges.

Keep yourself on their minds

The easy way to sell is through your existing clients; that's a fact. If you can keep
yourself on your client's minds long enough every several weeks, they will keep
buying from you or they will send you some referrals for you to work with--which is
even better.

Now, direct mail or newsletter work pretty well in that department, but there is no
replacement for client's feedback because you will not only get first-hand
information about what you're doing right and wrong with your business and how
you may improve those aspects, but you will also be putting yourself in your client's
mind, and that will lead into new contracts and contacts.

The Product

Your client's feedback can be the difference between improving your business and
losing it right away; knowing where you succeed and where you fail after a sale is
critical to growing your business and achieving perfection in your field. The best
way to get that feedback is by sending surveys to your clients asking questions like:

How has our product/service worked for you?
In what ways do you think we can improve our product/service?
In which areas do you think we could improve our communication with you?
From one to ten, how many points would you will give us for "listening to the customer"?
Have you found difficulties reaching someone in our company?
Would you recommend us to your friends?
Can you shortly describe your experience with us?
Deeply analyze the answers you get from your clients. Those answers are gold for
you and your company, because they provide valuable opinions from your clients
you won't be able to have otherwise. It may sound crazy, but we often don't make
suggestions if people don't ask us first, and when they do, a feeling of importance
may make us invest the proper time to give the most detailed, sincere suggestions
we can think of.
How much would you pay to know where you succeed and where you fail in your
business? It's priceless to have that kind of information at your disposition just by
picking up the phone or sending an email to one of your beloved clients. While
hiring a consultant or sending an employee to grab some feedback from your clients
about your product or service can be very tempting, it may not have the same
outcome as doing it yourself! (They are taking the time to answer your questions
after all; why send someone else to make them or to pick up the answers?)

The Delivery

The last equation on the way you see your business is the delivery. That is what your client is waiting for. How good can your product deliver? Are they as good as advertising? Is your follow up service up to expectation?
The best kind of delivery is the product satisfactory. And it helps when people write testimonials about it or referral a friend to you. So make sure your product or service does what you promise.

The Promise

Every business have a promise. It could be 'Deliver in 30 mins or the pizza is free' (Domino), or more recently 'Prepared in 60 sec or a free Salmon Bowl is yours' (Yoshinoya). If you want to improve your business, make a promise. Remember the first criteria, results? You can and must make a promise that you can deliver the results with your products.
If you do that in everything you do, say or mail to your prospects, you will see a sharp increase in the level of interest and cash.
My maiden blog made a promise. It will deliver only inspiring and uplifting videos, news and stories. As a result, I receive 3 reviews on other people's blog and a few praises.
My point is, if you make a promise, you will make more money.

The Salesman

When you start out in business, you are the salesman. And the fundamental key to sales success is trust. A study shows that 80% of the businesses are done because the person giving the order likes and trusts the person taking the order. Another amazing study happen too. It was found that most new businesses done are referrals by past clients.
Have you ever been told that such and such a restaurant or such and such a hairdresser or such and such a movie is good. And you went to try it out? Well, its referrals at work.
Now the thing is, it all starts with the salesman, that is the entrepreneurs themselves understands that, in order to have repeat and referral businesses, they have to treat their clients right.
So the next thing you need to do is ask yourself, 'have you treated your client right? Have you tried to give them the best advice? Have you tried to feed them with better information?'
If you have not, then it's wise to start thinking what you can do.

The Product

One of the biggest disappointments in young entrepreneurs today is the lack of understanding in the way they see business. Most of the young people I observe or come across think that business is the easiest way to make lots of money. They think that all you have to do is have a product, any product and find a place to sell them and you will make lots and lots of money.
However, the truth is far from it. This article will make you realize, why no one will buy from you even if you have a product, why you will fail to sell to anyone and how changing one simple thing can make all the difference between struggling and thriving business.
The Product
Lets start with products or services. No matter what products or services you are selling, you will not make a lot of money from it. Yes, its true, it doesn't matter what kind of products or services it is, no matter how much effort you took to manufacture it, no matter how much money it takes for you to deliver it here, you won't maximize the financial potential of it. Why? Because people simply don't buy products or services.
Yes, you see right, they don't buy products or services. What they do buy are the results these products or services gave. For example, if you go to hardware store and buy a drill. Do you really want or drill? Yes? or do you really want a hole?
See? It's the hole (results) that you are looking for and if you have a product or service, what are the results can they give? Too often too long most young entrepreneurs are stuck with a trader mindset. They think that all they do is sell clothes, sell bicycles, sell commodities.
So the first thing you need to do in order to improve your business is to ask yourself, 'What results can my product or service give?'


Do you want to improve your business? If you are a responsible business owner or manager, of course you want to do that but the big question is: how can you do it? Let this article give you some tips on how to achieve that goal.

It does not matter whether you own a company with hundreds of employees or just with a few dozen, you will still need the right business process improvement to ensure the success of your company. And there is no better time to do it but now.

So here are some of the things that you need to do to improve your business today.

First of all, know what it is that you want to achieve in a certain period of time. Determine your goals so that it would be a lot easier for you to understand where you want to bring your business to in the months or years ahead. You should also set up some objectives along the way to help remind you of your overall goal plan.

Improve your selling skills. Every business makes use of selling for it to make money and since it is the one process that directly brings in the income, so it would be to you advantage to improve upon it. Do you have your own sales people? Then get the right training program or course for them. Actually every member of your company should be skilled on this since they all get the chance to sell your products or services to your customers.

Always follow the requirements or the standards set by the government. They are there for a very good reason and often to keep you from getting into trouble. For example, if you are in the food industry then you should be following the HACCP food safety standards.

Think of alternative ways to market your products. Billboards, print ads, TV spots are all common methods and while these are tried and test techniques, they can be quite expensive. So if you do not have the luxury of a million dollar budget, look for other ways that you can reach out to your target customers.

Any form of marketing can be ineffective if it is not paired with the right information. For this reason you need to gather as much quality data as you need about your market and target customers so you can tailor fit your marketing campaign to them. A market research is therefore highly important and nowadays it does not have to be too expensive as you can analyze some readily available data from the web.

And finally do not forget to motivate your staff. Because if your company is filled with people who are always raring to go to work and do their tasks right then you will have a lot less headache running your business. There are many ways to motivate your people. You provide them with better benefits, pay, or have an incentive program that they can get excited about.

These are just some of the things that you can and should be doing to help improve your business. Do not forget to also get the services of consultants like the ISO consultants Melbourne just so you can always have professional advice with the standards and best business practices.